Frosh is an annual event to welcome and orient new students at the School of Interactive Arts + Technology (SIAT).
Visual Identity, Graphic design, Promotional material
Three mascots designed in Illustrator for SIAT Frosh 2014
These three elements represent concentrations available in SIAT which include design, interactive systems, and media arts.
The pixel represents design
The dial represents interactive systems
The play button represents media arts
Stripped to the simplest form, these are the primary shapes inspired in each mascot.
Through being inspired by technology of the past, I continued examining its history. Coloured televisions arrived in 1950 which lead me to interesting home decor colour palettes. These colours were given a present day touch and were utilized in the overall visual identity.
The chosen colours to represent each concentration of SIAT.
1950's home decor.
Created were admission tickets, apparel, blueprint clue cards, budget proposal, posters, presentation slides, puzzles, and a sponsorship package.
3.5" x 1.75" admission ticket print made in Illustrator.
8.5" x 4.125" blueprint clue card print for the Amazing Race made in Illustrator.
8.5" x 11" final blueprint clue card print for the Amazing Race made in Illustrator.
26.25" x 33" poster print made in Illustrator.